Last updated: 7 July 2026
UK Tops List is an independent comparison website covering UK betting and casino offers. This page sets out, in the interests of transparency, how our affiliate relationships work and how they relate to the content you read on this site.
How we are funded
Many of the links on this site are affiliate links. If you follow one of these links and go on to open an account or make a deposit with an operator, we may earn a commission. Depending on the arrangement, this might be a share of the revenue you generate, a fixed fee per new customer, or a combination of both. It costs you nothing extra — you receive exactly the same offer and terms whether or not you reach the operator through our link.
Editorial independence
Commercial arrangements never dictate our opinions. Operators are ranked using factors such as licensing status, the genuine value of their offers, payment options, mobile experience and customer support quality. No operator can pay to be described as something it isn't, and we aim to be upfront about both the strengths and the drawbacks of each brand we cover.
Where a commercial arrangement influences the order or visibility of a listing, we still only include operators we consider suitable for UK readers, and we clearly label anything that is paid placement or sponsored content, in line with UK advertising standards on identifying commercial content.
Responsible marketing
As an affiliate for gambling operators, we take our responsibility under the UK Advertising Codes (the CAP and BCAP Codes, administered by the Advertising Standards Authority) and the UK Gambling Commission's requirements seriously. We do not knowingly direct gambling advertising or affiliate links at anyone under 18 or at people who have self-excluded, and every offer we display is intended for new customers aged 18 or over only.
Accuracy of offers
Bonuses, odds and promotions change frequently and can be withdrawn or amended by operators without notice. While we work hard to keep our listings current, the definitive and most up-to-date terms for any offer are always those published on the operator's own website. Always read an operator's full terms and conditions, including any wagering requirements, before signing up.
Questions
If you have any questions about how our affiliate relationships work, please get in touch through our Contact page.