Last updated: 7 July 2026
This Policy explains, in plain terms, what personal data we collect, why we collect it, the legal basis we rely on, how long we keep it, and the rights you have under UK data protection law. It covers: Introduction, Changes to this Policy, Data we collect, Purpose for processing your data, Legal basis for processing, How long we keep your data, Your rights, How we protect your data, Third party recipients, International transfers, Our use of cookies, and How to complain.
Introduction
Personal data is any information relating to a website visitor (‘you’) that identifies, or could reasonably be used to identify, you as a natural person. We determine the purpose and means of processing personal data collected through this website, so under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 we act as the data controller.
The data controller is: TDB Marketing Limited, Belmont Suite, Paragon Business Park, Chorley New Road, Bolton, Lancashire, England, BL6 6HG. UK Company Number: 234936363.
This website is intended for adults aged 18 and over and is not directed at, nor knowingly used to collect personal data from, children.
Changes to this Privacy Policy
We review this Policy periodically and may update it as our services, technology or legal obligations change. Updates fall into two categories.
Essential changes alter the way we process your data in a way that could affect your rights or obligations — for example, if we introduce a new service that changes how personal data is used. Where required by law, we will bring these changes to your attention.
Minor changes — such as clarifications, formatting or wording improvements — do not affect your rights. Continuing to use the site after a minor change means the updated Policy applies to you.
Data we collect
We process, or may process, the following broad categories of data:
- Technical and device data — including your IP address, approximate location, operating system, browser type and version, device type and identifiers, and the date, time and pages you access on our site.
- Interaction data with partner sites — we may process information about your click-through to, and registration with, the gambling operators we link to. This is typically processed at an aggregated, non-identifying level via affiliate tracking technology.
- Contact data — such as your email address, if you contact our support team, respond to a survey, or opt in to receive marketing communications from us.
Purpose for processing your data
When you visit our website, we may process your data to:
- compile traffic statistics and improve the content we publish;
- maintain and optimise the site so it displays correctly across browsers and devices;
- show relevant content and maintain the security of the website;
- understand how the site is used, so we can improve it over time;
- respond to your enquiries and, only where you have opted in, send marketing communications;
- measure and report on referral activity generated through our affiliate links.
Legal basis for processing
We rely primarily on our legitimate interests as the legal basis for processing personal data, since doing so is necessary to run and improve the website, keep it secure, respond to enquiries and understand the effectiveness of our content and advertising, without overriding your interests or fundamental rights. Where the law requires it — for example, for non-essential cookies or marketing emails — we will ask for your consent first, and you may withdraw that consent at any time. We may also process data where necessary to comply with a legal obligation.
How long we keep your data
We keep personal data only for as long as necessary for the purposes described in this Policy, taking into account legal, accounting and reporting requirements. Technical and analytics data is typically retained in an identifiable form for a limited period before being deleted or anonymised, and enquiry correspondence is kept only for as long as needed to resolve your query and meet any applicable record-keeping obligations.
Your rights under UK data protection law
Subject to certain conditions and exemptions, you have the right to:
- be informed about how your data is used;
- access the personal data we hold about you;
- have inaccurate personal data corrected;
- have your personal data erased in certain circumstances;
- restrict or object to how we process your data;
- receive your data in a portable format;
- withdraw consent at any time, where consent is the basis for processing;
- lodge a complaint with the relevant supervisory authority (see ‘How to complain’ below).
To exercise any of these rights, or if you have a question about how we handle your personal data, please contact us. We aim to respond to legitimate requests within one month, as required by law.
How we protect your data
We keep your data accurate and up to date and store it securely, and we do not retain it for longer than necessary. We apply appropriate technical and organisational measures — including access controls limited to authorised personnel — to protect personal data against unauthorised access, disclosure, alteration, loss or misuse.
Third party recipients
We may share data with trusted third parties who support our business — for example, hosting, analytics, advertising and affiliate tracking providers — strictly for the purpose of delivering the services described in this Policy. These parties are only permitted to process your data in line with our instructions and applicable data protection law. We may also disclose data where required or permitted by law, for instance to a regulator or law enforcement body.
International transfers
Some of the third parties we work with may process data outside the United Kingdom. Where this happens, we take steps to ensure an adequate level of protection is in place, such as relying on UK adequacy regulations or approved contractual safeguards recognised under UK data protection law.
Our use of cookies
Our website uses cookies and similar technologies, some of which require your consent before they are set. Cookies help us run the site, understand how it is used, and support the affiliate links that keep this service free. Full details, including how to manage your preferences, are set out in our Cookie Policy.
How to complain
If you are unhappy with how we have handled your personal data, please contact us first so we can try to resolve the issue. You also have the right to lodge a complaint at any time with the Information Commissioner’s Office (ICO), the UK’s independent supervisory authority for data protection, at ico.org.uk or by calling 0303 123 1113.